Selected works for founders at launches, pivots, and raises

Redesigned the core product, built the design system, shipped new features, and wrote some front-end code. Ongoing engagement of about a year.

Web App, Design System, UI Engineering

Partnered with two industry veterans to create the brand identity and help define product vision and go-to-market strategy.

Brand Identity, Product Vision

Designed initial AI audio interview app and reporting system for findings.

Mobile App, Design System, Data Visualization

Product concept for a lifestyle visual inspiration app with generative AI editing. Backed by Sam Altman and Ev Williams. Designed from strategy through UI. Concept completed, not launched.

iOS App, Brand Identity, Product Strategy

Helped the in-house product team envision a north star for the next chapter of their consumer product.

Product Vision

Conceived and launched the company from scratch: brand, website, owner app, dog trainer app, marketing, fundraising, training videos. App Store App of the Day.

iOS App, Brand Identity, Website, Product Strategy, Fundraising Materials, UI Engineering

Designed the product vision pitch leading to acquisition by Thor Industries. Led platform team on data engineering and machine learning. Designed a listings management web app and then created a new B2B brand identity for selling that to the travel and tourism industry.

Team Leadership, Web App, Brand Identity, Product Management, M&A Strategy

First designer and eventual design leader. Designed the product, brand, and design system from the ground up. Later acquired by Quotient Technologies.

Team Leadership, Web App, Mobile Web, Brand Identity, Design System, Strategy

Redesigned the website.

Website

Created the original seed pitch deck with founder Julien Smith. Later acquired by Industrious.

Fundraising Deck

Conceived and launched the product. Featured in the App Store, invited to Clinton Global Initiative.

Co-Founder, iOS App, Website, Pitch Deck